Trade Up in Chicago, Air America!

A few months back, I noted when Air America finally established a new foothold in Chicago after the debacle of their ill-fated launch here in spring 2004. The network is on WCPT 850 AM, a small station northwest of the city that goes off the air at sundown. That's a bit disappointing, but you've got to work with what you've got.

Not surprisingly, they've been receiving complaints from people who are having trouble getting their signal. In an effort to reach out, I guess, they've started running ads telling listeners how they might receive a better signal. Some of their suggestions are common sense (though as cable TV and radio becomes more and more widespread, perhaps we've forgotten some of them): make sure your antenna is hooked up correctly, move the radio's location closer to a window, etc. One of the ideas, though, I find a bit ironic. Perhaps, WCPT suggests, listeners can go buy a bigger radio. Of course, there's always another alternative:

HEY AIR AMERICA, GET A BETTER BROADCAST OUTLET!!!