Branding

ReddHedd at firedoglake has been reading the comments on her posts. And yesterday morning, she spotlighted a few of them for the rest of us. A couple of the readers had some interesting things to say about branding political parties and how the Dems have been completely overwhelmed by the Repubs in this matter. But there were also ideas of how Dems can rebrand themselves. Here's a segment of what Pachacutec had to say on the subject (with apologies to Pachacutec for the extended quote):

To rebrand the party, we must

1 - fight, fight, fight

2 - be coordinated when we fight, because that's the only way to connote strength

3 - play to personality before policy (Senators are bad at this. The Senate tends to bleach out passion, though Feingold is against the grain)

4 - Slash, burn and discredit their brand. We need as much of what I call "honest calumny" as we can get. Be brutal. We do it on this sight. It's true the top carrier of our brand should be more sunny and affable in his or her personality, but he or she needs to be backed up by brutal attack dogs like us.

We can rebrand them as corrupt, aristocratic, incompetent, cowardly and dangerous (elements, for example, that all exist in the shooting story on some level). In fact, we must do this, if we are to win and change the 30 year tide.

We must rebrand ourselves as honest, public spirited, accountable, aggressive and tough. We can revive elements of the FDR brand but we can't replay it without updates, in my opinion.

There's plenty more wisdom where that came from. Go read it.