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Why does Kentucky Fried Chicken use "Sweet Home Alabama" in its latest ad campaign? Have they officially changed their name to KFC now, so nobody is supposed to remember what those initials stood for? Do they run these ads all over the country, or is it just in the North, where they figure we all assume that the South is the South, and one part of it isn't really different from another?
posted by Doug @ 11:24 PM
1 comments
1 Comments:
Would you expect them to use Elvis's "Kentucky Rain"? Or Neil Diamond's "Kentucky Woman" (or Deep Purple's cover of same)? Sure, it's got "Kentucky" in the title, but some people might think they were comparing women to chicken, particularly breasts and thighs, and who needs that hassle? Or they could re-ignite the Civil War by using "Dueling Banjos" instead.
I also recall reading somewhere that Kentucky Fried Chicken was planning on getting rid of the "KFC" label and going back to calling itself by its full name again, conceding defeat in the PR war to make people believe that chicken fried in fat and coated with bread and served with fried, doughy biscuits is healthy eating.
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