Rove in Hindsight

It's Sunday, so I guess it's time again to look in on Frank Rich's subscription-only column. Karl Rove was on three of the four network Sunday talk shows this morning (basically all the ones that didn't feature a debate by the Democratic presidential candidates), so it only makes sense that he appear in Rich's essay, "He Got Out While the Getting Was Good," as well.

Back in those heady days of late summer 2002, Andrew Card, then the president's chief of staff, told The New York Times why the much-anticipated push for war in Iraq hadn't yet arrived. "You don't introduce new products in August," he said, sounding like the mouthpiece for the Big Three automakers he once was. Sure enough, with an efficiency Detroit can only envy, the manufactured aluminum tubes and mushroom clouds rolled off the White House assembly line after Labor Day like clockwork.

Five summers later, we have the flip side of the Card corollary: You do recall defective products in August, whether you're Mattel or the Bush administration. Karl Rove's departure was both abrupt and fast. The ritualistic "for the sake of my family" rationale convinced no one, and the decision to leak the news in a friendly print interview (on The Wall Street Journal's op-ed page) rather than announce it in a White House spotlight came off as furtive. Inquiring Rove haters wanted to know: Was he one step ahead of yet another major new scandal? Was a Congressional investigation at last about to draw blood?

Perhaps, but the Republican reaction to Mr. Rove's departure is more revealing than the cries from his longtime critics. No G.O.P. presidential candidates paid tribute to Mr. Rove, and, except in the die-hard Bush bastions of Murdochland present (The Weekly Standard, Fox News) and future (The Journal), the conservative commentariat was often surprisingly harsh. It is this condemnation of Rove from his own ideological camp - not the Democrats' familiar litany about his corruption, polarizing partisanship, dirty tricks, etc. - that the White House and Mr. Rove wanted to bury in the August dog days.

What the Rove critics on the right recognize is that it may be even more difficult for their political party to dig out of his wreckage than it will be for America. Their angry bill of grievances only sporadically overlaps that of the Democrats. One popular conservative blogger, Michelle Malkin, mocked Mr. Rove and his interviewer, Paul Gigot, for ignoring "the Harriet Miers debacle, the botching of the Dubai ports battle, or the undeniable stumbles in post-Iraq invasion policies," not to mention "the spectacular disaster of the illegal alien shamnesty." Ms. Malkin, an Asian-American in her 30s, comes from a far different place than the Gigot-Fred Barnes-William Kristol axis of Bush-era ideological lock step.

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Forced to pick a single symbolic episode to encapsulate the collapse of Rovian Republicanism, however, I would not choose any of those national watersheds, or even the implosion of the Iraq war, but the George Allen "macaca" moment. Its first anniversary fell, fittingly enough, on the same day last weekend that Mitt Romney bought his victory at the desultory, poorly attended G.O.P. straw poll in Iowa.

A century seems to have passed since Mr. Allen, the Virginia Republican running for re-election to the Senate, was anointed by Washington insiders as the inevitable heir to the Bush-Rove mantle: a former governor whose jus'-folks personality, the Bushian camouflage for hard-edged conservatism, would propel him to the White House. Mr. Allen's senatorial campaign and presidential future melted down overnight after he insulted a Jim Webb campaign worker, the 20-year-old son of Indian immigrants, not just by calling him a monkey but by sarcastically welcoming him "to America" and "the real world of Virginia."

This incident had resonance well beyond Virginia and Mr. Allen for several reasons. First, it crystallized the monochromatic whiteness at the dark heart of Rovian Republicanism. For all the minstrel antics at the 2000 convention, the record speaks for itself: there is not a single black Republican serving in either the House or Senate, and little representation of other minorities, either. Far from looking like America, the G.O.P. caucus, like the party's presidential field, could pass for a Rotary Club, circa 1954. Meanwhile, a new census analysis released this month finds that nonwhites now make up a majority in nearly a third of the nation's most populous counties, with Houston overtaking Los Angeles in black population and metropolitan Chicago surpassing Honolulu in Asian residents. Even small towns and rural America are exploding in Hispanic growth.

Second, the Allen slur was a compact distillation of the brute nastiness of the Bush-Rove years, all that ostentatious "compassion" notwithstanding. Mr. Bush and Mr. Rove are not xenophobes, but the record will show that their White House spoke up too late and said too little when some of its political allies descended into Mexican-bashing during the immigration brawl. Mr. Bush and Mr. Rove winked at anti-immigrant bigotry, much as they did at the homophobia they inflamed with their incessant election-year demagoguery about same-sex marriage.

Finally, the "macaca" incident was a media touchstone. It became a national phenomenon when the video landed on YouTube, the rollicking Web site whose reach now threatens mainstream news outlets. A year later, leading Republicans are still clueless and panicked about this new medium, which is why they, unlike their Democratic counterparts, pulled out of even a tightly controlled CNN-YouTube debate. It took smart young conservative bloggers like a former Republican National Committee operative, Patrick Ruffini, to shame them into reinstating the debate for November, lest the entire G.O.P. field look as pathetically out of touch as it is.

The rise of YouTube certifies the passing of Mr. Rove's era, a cultural changing of the guard in the digital age. Mr. Rove made his name in direct-mail fund-raising and with fierce top-down message management. As the Internet erodes snail mail, so it upends direct mail. As YouTube threatens a politician's ability to rigidly control a message, so it threatens the Rove ethos that led Mr. Bush to campaign at "town hall" meetings attended only by hand-picked supporters.

So does that mean it's a happy ending? As Karl Rove saunters off into the sunset, do we get our country back? It may be a bit easier, but it still will take a lot of work on our part. Just because YouTube makes it harder for politicians to maintain a handle on how they are perceived doesn't mean that we'll be able to see right through them. We need to pay attention. We need to remain engaged. And we need to pull back everything that's been taken away from us.